Freshworks CRM - Implementation of Website Tracking code

Product
1

Context: We are using Freshworks for a while now and we have a lot of contacts on the CRM which is populated via a back end API from our system.

Now we have a web experience for the users and want to implement the website tracking code to understand user page visits and user events. I tried adding the CRM tracking code, but it by itself is not linking the visits to a specific user.

I want to identify a user (and strictly not create a new one) and let freshworks know that this is the user that the events are being sent for.

Please help

3

Thanks for the detailed breakdown of how to implement website tracking in Freshworks CRM. It’s incredibly helpful, especially for those just getting started with customer data analytics. I found that understanding the full scope of CRM integration is key to maximizing its potential. If anyone’s looking to explore further, this healthcare crm implementation article offers some useful insights that complement what’s discussed here. Looking forward to more posts like this!